Search Engine Optimization
What Is Search Engine Optimization (SEO)?
The internet is growing now more than ever with over 1 trillion webpages on the world wide web. Search engines constantly crawl the web to find webpages to index. When a search engine indexes a page, it will crawl the entire page and then store the content of that page for future searches done by end users.
One of the challenging tasks that search engines have is determining which webpage is more relevant than others. When you do a search for "automotive repair", there are over 51,500,000 webpages that show up in the search results. In order to provide relevant webpages for the end user to view, search engines have developed an algorithm which helps them determine which webpage is more relevant than another. The algorithm takes into consideration hundreds of on-page and off-page factors for each webpage related to "automotive repair". Once each page is analyize (literally done in seconds) the search engine then populates all 51,500,000 in order from most to least relevant. Search engine optimization allows you to optimize each page of your website so that search engines have a clear understanding of what each webpage is about. By properly optimizing each of your webpages, you increase your chances of being placed on the first page of search engines. The math is simple, by increasing your rankings on search engines, you increase the amount of traffic to your website which in return will increase the amount of business you generate.
Are Search Engines that Important for my Business?
In April 2009, ComScore reported that there were 14.8 billion searches done in the United States alone. To break that down even further that means that there are over 4,500 searches done every second of every day. For several years now this trend has increases month after month. More and more Americans find it convenient to sit in the comfort of their own home and search for products and/or services in their surrounding area.
Consumers say that the #1 way they find local businesses in their area is by using search engines. Every day there are thousands of consumers actively searching for products and services that you offer. Wouldn't you love to be in front of those potential customers? They say advertising is about "being in front of the right person at the right time." Well search engines have finally provided a way for you to do that.
How is Search Enigine Optimization Done?
There are several hundred factors that search engines look at when determining if your webpage should appear on page 1 or page 2,000,000. What is even more challenging is that not all search engines (Google, Yahoo, Bing, etc.) look at and value the same on-page and off-page criteria. In order to properly optimize your webpages, you must consider all factors that we know search engines look at to maximize your opportunity.
Since search engines do not give out their algorithms, the only way to learn how to properly optimize a webpage is by experience and trial and error. That is why over the years, Local Spyder has learned what works and what doesn't work when optimizing webpages. We focus on all areas of optimization not just link building or on page content like other SEO firms. We know that everything from your document title to the speed of your server have a role in determining where your webpage will fall in rankings.
What are Local Spyder clients saying?
"Operating a business can be a challenge and even downright stressful during a downturn in economic times. As I searched for more ways to “get an edge” in a very competitive market, I was fortunate enough to meet up with Matt, who introduced me to LocalSpyder, who’s listing quickly placed me exactly where my target customer base is. Furthermore, he educated me on the importance of web presence and agreed to assist in improving company visibility. To make a long story short, I can now share page 1 with some of the biggest players in my industry…not bad for one of the “little guys”!
Thank you, Mr. Godek and the LocalSpyder team!"
Joel Harris
"We were so thankful to find Matt and the services he provides..His knowledge and expertise has been a tremendous help . Our website ranking has drastically increased and we have a much greater prominence on the internet.We appreciate the work he has done and his professionalism in doing so."
Dave & Robyn Potter , realtors
Realty Executives Mountainview
Local Spyder SEO Services
No matter what size project or budget you have, Local Spyder has a solution just right for you. We provide affordable SEO services ranging from hourly consultation, all the way to a full service website optimization project.
Below is a list of our three most popular SEO packages. We also offer additional optimization services which can be ordered on a pay per use basis to complement your online marketing needs.
SEO Services Bronze Gold Platinum
(Search Engine Optimization) Package Package Package
Bronze Package:
Our Bronze Package is designed for businesses that are experienced professionals with SEO. The Bronze package offers a monthly ranking report, keyword analysis and our exclusive SEO Page Critic which tells you exactly where your website needs improvement to increase your rankings on search engines.
Website Ranking Report - Each month you will receive a website ranking report so you can track your websites performance and changes to its search engine position. We will also provide you with a competition ranking report so you know where you rank in relation to your competition.
Keyword Research Reporting - This is the starting ground for any effective SEO campaign. We will research your keywords monthly to determine how they compete against your competition. We will analyze your targeted keywords to determine how your website ranks for each keyword in each of the major search engines.
SEO Page Critic and Advise - Our SEO page critic is the leader in the industry for optimizing individual websites. This report is generated from Local Spyder and includes a detailed overview of your website. We analyze your website to assist you in recognizing areas needing immediate attention to help increase your website ranking. This report identifies the 10 top websites and compares you against them, using your targeted keywords. In addition, we supply you with the Top 10 Ranking Requirements Score essential for receiving a top ten placement within the search engines. You will know firsthand how many factors in your website are failing and keeping you from optimal rankings. We also provide you with suggestions on factors that could be preventing you from a top ten placement. This report is a must for any business serious about SEO and reaching top ten Rankings.
Gold Package:
Our Gold Package gives businesses everything the Bronze package offers and more! This SEO package gives you the added bonus of having your website submitted to several online directories and the benefit of receiving a monthly linking report.
Directory Submission -Your monthly Gold package includes webpage submission to online directories to ensure proper placement and inbound links. Directory submission is vital for website optimization, so that search engines can index your site.
Linking Report and Analysis - One of the most important facets of any optimization platform is your website linking statistics. We will provide you with a detailed report of current sites linking to you and monitor those links to make sure your website partners have not broken their links. In addition, we will provide you with a report showing potential linking partner that you can utilize in your linking strategy.
Platinum Package:
Our Platinum Package is by far our most popular package! This package is a perfect fit for businesses who are unable to perform proper optimization or businesses who simply do not have the extra hours during the day to handle it. The Platinum package is a full service optimization package that allows Local Spyder to handle 100% of your SEO needs from start to finish. This package includes everything needed to achieve page 1 rankings on search engines!
META Tag Writing - We will rewrite all of your META tags to implement your keywords.
Content Optimization - We will strategically restructure the content on your webpages to properly utilize the keyword/phrases we are targeting. We will also monitor the keyword density to assure that we are properly implementing the keyword/phrases.
Competition Analysis - Our analysis provides you with in depth and informative information so we can make timely changes to your website to stay ahead of your competition. We analyze competitors in 600+ search engines so you will know whether your targeted competition has a high PageRank and how popular they are. By receiving this information monthly we can make crucial website changes that keep you ahead of your competitors.
Off Page Analysis - We analyze the following off-the-page factors for your: Link popularity score, website theme, Google PageRank, traffic rank and backlinks’ theme analysis.
Advanced Search Engine Submission - Once optimization is complete, we will submit your website to the search engines which give out 98% of the world’s traffic.
Link Building - Link building is the most crucial and constant part of any SEO project. Search engines count how many websites link to yours and what keywords they use when publishing this link. If several websites decide to link to yours because they think your site might be of interest to their visitors – they will share a part of their traffic with you – then so will the search engines by putting a value on this link. The more quality and relevant links you have, the greater chances you have of ranking higher on search engines.
Please feel free to give us a call at (480) 620-6706 or email us at info@localspyder.com to find out more about our exclusive SEO services.
Local Spyder
3317 S. Higley Rd.
Suite 114-118
Gilbert, Arizona 85297
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